According to Counterpoint's report on the global smartphone market in the second quarter of 2025, global smartphone shipments experienced a second consecutive quarter of growth, with a year-over-year increase of 2%. This expansion was primarily fueled by the markets in North America, Japan, and Europe. Among the top five vendors, Samsung retained its leading position, followed closely by Apple. Notably, Xiaomi secured the third spot, while vivo and OPPO occupied the fourth and fifth positions, respectively. Among domestic brands, Xiaomi was the only one to maintain its market share.