Apple has introduced a special government subsidy initiative on its official website, making select products including iPhones, iPads, Apple Watches, and Macs eligible for subsidies of up to 2,000 yuan. This campaign encompasses the Beijing online store and Shanghai retail stores. Customers in Beijing can take advantage of 24-month interest-free installment payments for online purchases, with the subsidy limited to a single item priced at 6,000 yuan or below.