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The first quarter of 2025 witnessed a significant uptick in global shipments of true wireless stereo (TWS) headphones, with a year-on-year increase of 18%, totaling 78 million units. Apple retained its leading position, commanding a robust 23% market share. Xiaomi, on the other hand, experienced a remarkable 63% surge in shipments compared to the previous year, propelling it to the second spot. Samsung, Huawei, and the Indian brand boAt followed suit, occupying the third, fourth, and fifth positions, respectively.
Market vendors fueled this growth through strategic geographical market expansion and agile pricing strategies. Furthermore, Harman International has announced its ambitions to further solidify its presence in the high-end audio sector, indicating a continued evolution in the competitive landscape.
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