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Tmall 618 Witnesses Double-Digit Growth in Buyers, 88VIP Membership Surpasses 50 Million Mark
1 day ago /
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Author：小编
Tmall's 618 data reveals a significant surge in platform user engagement, marked by double-digit growth in the number of buyers and an impressive milestone of over 50 million 88VIP members. Taobao Live experienced robust sales, with 81 live streaming sessions achieving sales exceeding 100 million yuan, while store-based live streams generating sales above 10 million yuan saw a 21% increase. Categories benefiting from government subsidies saw a 116% surge in transaction volume compared to last year's Double 11, fueling double-digit growth in transactions across the home appliances, home furnishing, and 3C digital product sectors.
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