The convergence of the 618 Shopping Festival and national subsidies for the trade-in of old appliances has breathed fresh life into the small appliance market. Sales on platforms like JD.com, Tmall, and in brick-and-mortar stores have skyrocketed. Intelligence and health-centric features have emerged as key selling points, drawing a significant influx of young consumers. Furthermore, the small appliance consumer market is undergoing a substantial qualitative transformation.