In the first quarter of 2025, smartphone shipments in the Latin American market experienced a 4% year-over-year (YoY) decline, totaling 33.7 million units. Among the key players:
- Samsung shipped 11.9 million units, representing a 7% YoY increase, solidifying its position at the top.
- Xiaomi shipped 5.9 million units, marking a 10% YoY growth, securing the second spot.
- Motorola shipped 5.2 million units, but witnessed a 13% YoY decline, pushing it down to third place.
- Honor, thanks to the robust performance of its X series, shipped 2.6 million units, a 2% YoY increase, lifting it to fourth place.
- TECNO, facing intensified competition and channel inventory adjustments, shipped 2.1 million units, a sharp 38% YoY drop, causing it to slip to fifth place for the first time.