Sony Eyes Full Outsourcing of Flagship Smartphone Production to Streamline Costs
2025-05-30 / Read about 0 minute
Author:小编   

In a strategic shift aimed at long-term efficiency, Sony is planning to outsource the production of its flagship smartphones to third-party manufacturers. The company's Thai production facility has already halted smartphone manufacturing, and its latest flagship model, the Xperia 1 VII, may soon be produced by contract manufacturers, without compromising on quality. This decision is geared towards minimizing operational costs, enabling Sony to concentrate its efforts on design excellence and technological advancements, thereby reinforcing its standing in the competitive high-end market.