During the first quarter of 2025, the iPhone 16 ascended to the pinnacle of global smartphone sales, reinforcing Apple's formidable lead amidst the intensifying competition from budget Android phones gradually capturing market share. The iPhone 16 emerged victorious as the quarter's top-selling smartphone, marking Apple's triumphant return to the throne of basic model sales after a two-year hiatus. Apple's dominance was further underscored by its presence in five of Counterpoint Research's top ten rankings, showcasing a resilient and dynamic market presence.