During the first quarter of 2025, the global wearable wristband device market flourished, recording shipments of 46.6 million units—a notable 13% year-over-year growth. This uptick can be attributed to a lower comparative base from the same period last year and a robust recovery in market demand. Xiaomi emerged as the market leader, experiencing a substantial 44% increase in shipments, driven by popular products like the Redmi Smart Band 5. Apple followed closely in second place, with a 5% growth in Apple Watch shipments. Meanwhile, Huawei solidified its third-place position with a 36% surge in shipments, as its ecosystem strategy expands from China into international markets.