Apple is rumored to revolutionize its product launch timeline, beginning with the iPhone 18, where only the premium Pro models are expected to debut in 2026. Since the debut of the iPhone 11 Pro in 2019, Apple has maintained a lineup that includes both standard and Pro variants. Historically, the Pro models have hit the market in September or October each year, punctuated by periodic mid-cycle updates or the introduction of an iPhone SE. However, recent reports suggest that Apple will adopt a new bi-annual release cycle.