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Apple is poised to revolutionize the iPhone 17 series, scheduled for release in fall 2025, with the introduction of the Ultra model, marking a significant shift from the current Pro Max variant. This strategic move aims to further segment the high-end market, catering to diverse consumer preferences. The iPhone 17 Ultra will boast a robust design, featuring an increased thickness of 8.725 millimeters to accommodate an enhanced battery capacity, ensuring prolonged usage. Moreover, it will incorporate an exclusive cooling system to optimize performance, reinforcing its position as a powerhouse device. This adjustment not only solidifies the "thick and long-lasting" Ultra model but also paves the way for a potential "thin and portable" Air model in the future, thereby encompassing a broader spectrum of consumer needs and scenarios.
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