Google to Acquire Eye-Tracking Pioneer AdHawk: Reinvigorating Smart Glasses Initiative
2025-03-14 / Read about 0 minute
Author:小编   

Google has announced plans to acquire AdHawk Microsystems, a Canadian leader in eye-tracking technology, for a sum of $115 million. Upon completion of the acquisition, the AdHawk team will integrate with Google's Android XR team, aiming to propel innovation in smart glasses technology. Since its inception in 2017, AdHawk has specialized in eye-tracking solutions, boasting low-power components and advanced cornea and pupil analysis techniques. This move underscores Google's renewed commitment to the AR/VR landscape, building upon prior partnerships with Samsung and the acquisition of HTC's XR division assets.