Samsung has been awarded a groundbreaking patent for a cutting-edge screen technology that integrates a versatile camera system. This design allows the camera to seamlessly shift between front and rear positions as the screen scrolls, thereby enabling both selfie and landscape photography capabilities. The fusion of a scrollable screen with a movable camera has garnered significant attention within the industry. While the patent, filed in 2022, showcases remarkable innovation, it presents considerable challenges for commercialization due to the substantial R&D investments required and the necessity to validate its practicality. It's worth noting that not all of Samsung's extensive patent portfolio makes it to market.