Apple has unveiled its latest budget-friendly model, the iPhone 16e, which is set to hit the market on February 28 with a starting price of RMB 4,499. This introduction is anticipated to alleviate pressure on iPhone shipments during the traditionally slower season. Currently, Apple's supply chain partners are ramping up inventories, and it is forecasted that the performance of key supply chain entities will remain robust in the first quarter, fueled by the launch of this new model. The release of the iPhone 16e is part of Apple's strategic shift, aiming to capture a broader audience, particularly mid-range market consumers, through its high cost-effectiveness.