Amazon has unveiled a revamped version of its voice assistant, dubbed Alexa+. While the service carries a monthly fee of $19.99 for non-Prime members, it is offered at no additional cost to Amazon Prime subscribers. Alexa+ incorporates cutting-edge generative AI technology, fostering more intuitive conversations, personalized services, and seamless integration with tens of thousands of services and devices. The service will initially be available in the United States within the next few weeks, with a gradual rollout to follow.