AliExpress has announced a remarkable surge in projector sales, with a year-on-year increase of over 100% in 2024. This growth was particularly pronounced in many European and American countries, where it exceeded 200%. Notably, nearly half of these sales were attributed to mid-to-high-end products. Among the standouts was Shenzhen-based brand Magcubic, which distinguished itself by ranking among the top 10 globally in terms of shipments. The brand achieved a remarkable milestone of selling 20,000 units in a single day and generating nearly USD 10 million in sales within a single month. Magcubic's success has garnered significant attention from high-end projector brands, leading to negotiations with several well-known names to join the AliExpress platform.