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Global Smartphone Shipments Plunge 20%, Reaching 14-Year Low in Third Quarter
7 hour ago /
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Author：小编
According to the most recent data from market research firm Counterpoint Research, global smartphone shipments experienced a significant 20% year-on-year decline in the third quarter of 2026. This marks the lowest level for this particular quarter since 2012, underscoring the intense market pressures currently confronting the smartphone industry. The scarcity and escalating costs of memory chips have compounded the cost burdens on smartphone manufacturers, compelling them to hike prices. Consequently, this has led to a downturn in shipment volumes. The market is undergoing structural differentiation, characterized by strong demand in the high-end segment. In contrast, the price-sensitive mass market is grappling with greater pressures.
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