On September 30, Counterpoint Research released its "China Smartphone Weekly Sales Tracking Report," revealing that since July, China's weekly smartphone sales have been experiencing a consistent double-digit year-on-year decline. This downturn is primarily attributed to sluggish consumer demand, exacerbated by escalating storage costs. However, the market landscape is poised for a rebound with the advent of the new product launch cycle in September, which is anticipated to drive month-on-month recovery.
Notably, the iPhone 18 Pro series made a remarkable debut, with its sales surging by 12% in the first three days on the market (which coincided with just three days of Week 38) compared to the first-week sales performance of its predecessor, the iPhone 17 Pro series. Capitalizing on this robust start, Apple soared to the pinnacle of the sales rankings in Week 38, securing a commanding 33% share of China's smartphone market.