On September 30, tech journalist Mark Gurman revealed that Apple's recently appointed CEO, John Ternus, embarked on a sweeping overhaul mere weeks after assuming his role. This strategic move is designed to expedite product development, broaden the range of device offerings, and foster a more streamlined, engineering-centric organizational framework. Among the reformative actions, Ternus aims to diminish reliance on the conventional spring and autumn product launch cycles. Furthermore, the company is set to trim down some middle management roles to streamline decision-making processes, while also contemplating more frequent product introductions all year round. Ternus underscored the urgency for Apple to ramp up its innovation efforts amidst the artificial intelligence boom, to sustain its competitive edge. In tandem with these efforts, the tech giant is intensifying its cost-saving measures and exploring novel avenues for revenue generation. Looking ahead, Apple is gearing up to unveil a slew of new products next year, including AirPods integrated with cameras, its inaugural pair of smart glasses, and a revamped iPhone model marking the 20th anniversary of its original release.