On September 29, reports surfaced that Apple’s newly appointed CEO, Ternus, has launched internal reforms within just weeks of assuming his role. These reforms are designed to expedite product development, broaden the product range, and foster a leaner, engineering-centric organizational structure. Sources close to the matter reveal that Ternus has been discussing several reform strategies internally. These include minimizing reliance on traditional new product launch timelines and trimming some middle-management roles to flatten the organizational hierarchy. Ternus is convinced that Apple must accelerate its product release cycles and bolster its capacity for innovation and experimentation to stay competitive in the age of artificial intelligence. Concurrently, Apple is implementing cost-saving initiatives, and Ternus is exploring new revenue opportunities and enhancing the profitability of existing products to tackle the challenge of decelerating growth in its services sector.