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Huawei's mobile phone division is poised for a fresh sub-brand strategy. According to reports, the online budget-friendly brand, Xingyao, is set to make its grand entrance as early as November this year. Concurrently, the Nova series is slated for an upgrade, transitioning from a mere product line to a standalone sub-brand. In response to these speculations, Huawei Terminal has remained tight-lipped, with customer service indicating that no concrete details are available at present. They advise keeping an eye on Huawei's official website and official Weibo account for the latest updates. Notably, Huawei filed for the registration of multiple Xingyao-related trademarks as far back as 2023, though these rumors are yet to receive official confirmation.
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