Insta360's Cumulative Camera Shipments Exceed 10 Million, with Panoramic Camera Market Share Soaring to 72.5%
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Author:小编   

In the second quarter of 2026, the global market for handheld smart imaging devices witnessed robust growth, with sales volumes hitting 5.887 million units and total revenue reaching RMB 15.689 billion. Notably, sales of gimbal cameras experienced an impressive year-on-year surge of 86.9%, totaling 2.793 million units. Insta360's market share in the panoramic camera sector surged to 72.5%, while its action camera sales growth rate outperformed the industry average by more than 10 percentage points. Its latest gimbal camera model secured a substantial market share on Amazon in the United States, reshaping the industry's competitive landscape. Recently, Insta360, alongside Luxshare Precision, celebrated the milestone of surpassing 10 million cumulative camera shipments, including 4.7 million units shipped in the past year, and unveiled new development objectives. Previously, Insta360 had encountered organized online black-market attacks; however, the malicious groups orchestrating fraudulent negative reviews have been dismantled by law enforcement, with executives from rival companies implicated facing repercussions. Insta360 maintains a zero-tolerance approach towards online black-market activities and continues to offer rewards for tips and reports. Currently, Insta360 is capitalizing on its technological and ecological strengths to pursue its new development goals.