Beats has officially launched its latest flagship over-ear headphones, the Beats 360, with a price tag of 2999 yuan. These headphones are now open for online orders and will be available in offline retail stores starting September 24. Offered in four primary color choices, the headphones also introduce simultaneously launched ear cushion kits, priced at a standard 399 yuan. From September 22 to October 31, customers in selected markets can take advantage of a special introductory offer of just 79 yuan per kit, with a purchase limit of three units per person. Concurrently, the price of the Beats Studio Pro has been revised to 2499 yuan.

When it comes to audio performance, the Beats 360 boasts a custom-designed acoustic platform and exclusive drivers. It incorporates adaptive active noise cancellation, a transparency mode, and adaptive equalization to deliver an immersive listening experience. The headphones also support personalized spatial audio with dynamic head tracking and are compatible with Dolby Atmos.

For enhanced comfort and durability, the Beats 360 features ear cushions crafted from two distinct materials, ensuring optimal weight distribution and clamping force. Notably, these are Beats' first over-ear headphones to earn an IPX4 sweat and water resistance certification. They are designed for flat folding and come with a tear-resistant woven storage pouch for added convenience.

In terms of connectivity and interaction, the headphones are powered by a Beats custom chip and utilize Class 1 Bluetooth 5.3 technology. They are compatible with dual ecosystems, offering exclusive features tailored to users of different systems. With the integration of nine digital MEMS microphones, the Beats 360 ensures exceptional sound pickup and noise cancellation capabilities.

Battery life is another highlight, with the headphones capable of lasting up to 32 hours across various usage scenarios. They also support fast charging for quick replenishment. Moreover, the Beats 360 demonstrates a commitment to environmental sustainability by extensively using recycled materials and plant-based packaging, setting a new benchmark for eco-friendliness in the industry.