On September 22, news broke that Insta360 has officially opened its first flagship store in the United States, strategically located in the bustling heart of New York’s Times Square. As reported by PetaPixel, the grand opening drew significant attention, with a line of over a thousand eager customers stretching to the next intersection. The store doors swung open at 12:00 PM, but the enthusiasm was palpable early on, as the first customer arrived as early as 2:30 AM, braving nearly 10 hours of anticipation. Throughout the trial operation period, numerous consumers flocked to the store to explore pricing options and get hands-on experience with the products. To celebrate the opening, customers were treated to discounts of up to $110 on camera purchases, complimentary accessories with the acquisition of X6 or Luna series cameras, and the opportunity to win exclusive, limited-edition New York-themed merchandise.