Sony has just rolled out its latest mid-range offering, the Xperia 10 VIII. When pitted against its forerunner, the Xperia 10 VII, this new model exhibits only marginal alterations. It still runs on the Snapdragon 6 Gen 3 processor, boasts a 6.1-inch OLED screen with a 120Hz refresh rate, and supports 30W fast charging. Notably, it also retains the much-appreciated 3.5mm headphone jack. However, the starting price has been bumped up to €599/£549, sparking discussions about its market competitiveness.