On August 5, 2026, Yu Chengdong, the Executive Director of Huawei, remarked at a Huawei product launch event that the substantial uptick in memory prices might lead to across-the-board price increases for smartphones. He emphasized that maintaining original prices would inevitably lead to losses. Prior to this, several smartphone brands, including Xiaomi, Huawei, OPPO, and vivo, had already raised their prices by 10% to 30%. Reports also suggest that Apple is contemplating price adjustments. The root cause of these price hikes lies in the supply-demand imbalance for memory chips, which now constitute a significantly larger portion of smartphones' material costs. Consequently, the price surge for new devices has fueled a boom in the second-hand smartphone market.