Morgan Stanley has revised Apple's target stock price downward from $364 to $360, attributing the adjustment to the anticipated impact of sluggish growth in the services sector and rising memory costs on the company's profit outlook. Despite robust market demand for Apple's hardware offerings, Morgan Stanley retains an 'Overweight' rating on the stock. Nevertheless, analysts have highlighted that two out of the three key pillars that previously bolstered Apple's stock price—namely, the iPhone, services business, and gross margin—are now facing significant pressure. Consequently, the firm has trimmed its earnings per share (EPS) forecast for Apple for the fiscal year 2027, lowering it from $10.39 to $10.
