36Kr has exclusively learned that ByteDance's XR business PICO recently underwent a leadership adjustment. Due to personal plans, founder Zhou Hongwei will no longer serve as the head of PICO, and Li Xiaokai will take over, fully responsible for PICO's business. This management transition will not affect PICO's strategic direction, research and development, or product plans. This year, PICO will launch a new mixed reality (MR) product as planned. An insider at ByteDance stated that the company's long-term value judgment on XR remains unchanged, and it will continue to support PICO's technological exploration and product innovation.
