As the storage market experiences a pronounced upward price trend, mobile phone companies are grappling with significant cost escalations, which are necessitating ongoing strategic industry adjustments. realme, a subsidiary brand of OPPO, has announced its intention to consolidate group resources and foster synergy across its global product strategy. Moving forward, the brand will prioritize overseas markets for its product launches, temporarily suspending product updates in the Chinese market.

It is worth noting that realme is not the first company to recalibrate its product focus in response to the storage price surge. In February of this year, Meizu also declared that, in light of intense market competition and escalating memory costs, it would halt the release of new mobile phone models in the domestic market. The company's overseas mobile phone operations, along with its AI glasses and PANDAER tech-fashion brand, will now be guided by market demand, with a strategic pivot from hardware-centric offerings to AI-driven software products. This move signals Meizu's gradual withdrawal from the domestic market and a renewed emphasis on international expansion.