On June 22, Mark Gurman, a prominent Apple correspondent for Bloomberg, penned an article detailing the transformation of Apple’s leadership framework over the past ten years. Throughout Tim Cook’s tenure as Apple’s CEO, the sway held by the design team in top-tier decision-making has progressively waned, a trend further accelerated by Jony Ive’s exit and the subsequent depletion of key design personnel. Concurrently, the finance and operations divisions have witnessed a surge in their sway over the trajectory of product development. Nonetheless, Gurman posits that John Ternus, the prospective CEO, could recalibrate the interdepartmental power balance and restore the design team’s pivotal role in shaping Apple’s future trajectory. Ternus has already engaged in in-depth discussions with the industrial design team and expressed his dedication to preserving Apple’s design prowess. Apple’s PR team is promoting Ternus as the chief design architect behind acclaimed products such as the MacBook Neo, and he is anticipated to make his inaugural public appearance at the autumn product launch event to unveil the new foldable iPhone.