Report: Domestic Consumer XR Market Witnesses 63% YoY Sales Surge in Q1
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Author:小编   

On May 13, data from CINNO Research revealed that during the first quarter of 2026, the domestic consumer XR market demonstrated a dual-track trajectory, marked by robust growth in AR and a period of adjustment in VR. Total sales soared to 190,000 units, marking a significant 63% year-on-year (YoY) increase. Specifically, the AR segment experienced an impressive 111% YoY surge, whereas the VR sector continued its downward trend. CINNO Research further elaborated that in the latter half of 2026, the widespread adoption of waveguide technology, advancements in mass-producing MicroLED, and the seamless integration of AI large models are poised to drive the AR industry towards multi-technology convergence. This will not only expand the range of application scenarios but also expedite its penetration into the broader consumer market, ushering the industry into a new era of comprehensive intelligent interaction.