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Analysts have observed that, in the face of a worldwide scarcity of memory chips and the consequent price surges from certain Android phone makers, Apple might take advantage of this situation to adopt a competitive pricing tactic for its forthcoming iPhone 18 Pro and iPhone 18 Pro Max models. Specifically, the 256GB variant of the iPhone 18 Pro is expected to retain its price tag of 8,999 yuan. Meanwhile, the iPhone 18 Pro Max is slated to start at 9,999 yuan, with the possibility of price hikes for models boasting higher memory capacities. This pricing strategy is designed not only to safeguard Apple's profit margins but also to enable the company to penetrate the high-end Android market segment. Additionally, it aims to draw in customers who are conscious of pricing, thereby bolstering Apple's efforts to broaden its market presence.
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