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Duan Yongping Discusses OPPO's Mother's Day Ad Copy: Acknowledge Faults When Wrong, I Trust They Will Learn from It
5 hour ago /
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Author：小编
On May 11, amid the uproar over OPPO's Mother's Day promotional ad copy, Duan Yongping responded, acknowledging that the ad copy was indeed inappropriate. He mentioned that the company had already issued an apology and made necessary revisions, expressing his belief that they would take the incident to heart and reflect upon it. Earlier, OPPO's ad copy had come under fire from netizens for its crude language and for breaching public decency and moral standards, leading the company to promptly apologize and withdraw the relevant materials. Wuhan University and the China Advertising Association also weighed in, underscoring the importance of respecting public decency, moral standards, and family values in advertising creativity.
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