John Ternus, Apple’s newly appointed CEO, is set to officially assume his role on September 1st. Less than two weeks into his tenure, Apple is poised to unveil its inaugural foldable iPhone. This product, which seamlessly blends complexity, innovation, and a premium price point, is anticipated to spark excitement among Apple’s loyal user base. However, supply chain constraints may initially limit availability, with estimated prices starting at $2,000 or higher. Ternus’s first full quarter at the helm will coincide with the Christmas holiday season, and analysts project Apple’s revenue for that period could approach $150 billion.

Looking ahead, Apple has ambitious plans to explore approximately ten new product categories in the coming years. These include AI-powered smart homes, wearable cameras, touchscreen Macs, augmented reality glasses, and foldable iPads. A key challenge for Ternus will be fostering close collaboration across Apple’s diverse departments to jointly deliver groundbreaking innovations. He has also committed to expanding the company’s services business portfolio.

Reflecting on past challenges, Cook faced criticism for the troubled launch of Apple Maps. Ternus has articulated his vision of maintaining Apple’s track record of consistently introducing new offerings across hardware, software, and services. However, he acknowledges that launching transformative AI-driven products remains the top priority. As a CEO carefully chosen by Apple’s board of directors, Ternus bears the responsibility of steering Apple into a new era of growth and innovation.