Recent indications suggest that Google is steadily assimilating Fitbit's software operations into its 'Google Health' brand ecosystem. In app stores across certain markets, the phrase 'Google Health Premium' has surfaced on pertinent pages for acquiring Pixel Watch or Fitbit devices. Additionally, the emergence of a new logo leak further substantiates the rumors surrounding this business reorganization. Despite the absence of an official announcement thus far, this alteration could imply that Fitbit's software services, including the initial Fitbit Premium subscription offering, will undergo a rebranding to Google Health. Moreover, they are set to deeply integrate AI-driven personal health coaching functionalities, leveraging the capabilities of the Gemini large-scale model. Nevertheless, when it comes to hardware, Google appears to have plans to preserve the Fitbit brand, as demonstrated by the forthcoming screenless fitness tracker dubbed Fitbit Air.