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iPhone User Loyalty Reaches 96.4%, Four Times More Likely to Attract Android Users to Switch
16 hour ago /
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Author：小编
According to a smartphone brand loyalty survey released by phone recycling and trade-in platform SellCell on April 16, 2026, U.S. consumers' loyalty to Apple's iPhone reached 96.4%, a record high. The survey revealed that 96.4% of surveyed iPhone users stated they would choose an iPhone for their next phone, with only 3.6% planning to switch to another brand. Android phone user loyalty stood at 86.4%, with an Android user switching rate of 13.6%, nearly four times that of iPhone users. Samsung made a significant contribution to boosting loyalty within the Android camp (Android camp can be translated as 'Android camp' in this context), with its user loyalty surging from 74% in 2021 to 90.1%.
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