According to the latest research data from TrendForce, global shipments of OLED monitors are projected to hit 2.735 million units in 2025, marking a remarkable year-on-year increase of 92%—almost doubling the previous figures. This surge is largely driven by intensive promotional campaigns from leading brands in the fourth quarter. Notably, the 27-inch 240Hz QHD model has seen strong sales, thanks to its excellent cost-performance ratio. Additionally, the introduction of new products featuring a 280Hz high refresh rate has further fueled market demand.

Looking ahead to 2026, with ongoing product enhancements and strategic marketing efforts, annual shipments are expected to continue growing at a robust year-on-year rate of 51%. In terms of market dynamics, ASUS overtook Samsung in the third quarter of 2025 and maintained its lead throughout the year, securing a global market share of 21.6%. Samsung followed closely with a 19.3% share, while MSI, LG Electronics, and Dell rounded out the top five, holding market shares of 13.1%, 12.6%, and 9.9%, respectively.