On March 21, IDC released its 2025 Global Handheld Smart Camera Market Report. The report indicates rapid market growth, with the panoramic camera market size exceeding $1.212 billion, marking an 88% year-on-year increase. Insta360 maintained its global leadership in the panoramic camera market with a 66% market share, while its thumb camera sales ranked first globally with a 57% share. Its broader action camera sales also secured the second position worldwide. Data shows that Insta360's sales of wide-angle, panoramic, and thumb cameras increased by 321%, 61%, and 89% year-on-year, respectively, with overall broader action camera sales surging by 97.5%.
