On March 18, 2026, Apple's CEO, Tim Cook, made an appearance at the Apple retail store located in Chengdu Taikoo Li, joining in the festivities to commemorate Apple's 50th anniversary. As reported by CCTV News, on March 20, Ren Hongbin, the president of the China Council for the Promotion of International Trade, held a meeting with Cook in Beijing. During the meeting, Cook emphasized that China continues to be Apple's most vital supply chain collaborator.
