Apple’s annual September event, often dubbed the ‘Tech Industry’s Spring Festival Gala,’ has long been the stage for unveiling the latest iPhone models, capturing immense global attention from both consumers and industry insiders. However, beginning with the iPhone 18 series, Apple is rumored to be overhauling its release strategy. Multiple sources indicate that the company plans to transition from its traditional yearly update cycle to two releases per year, providing increased agility in meeting the fast-paced demands of the market.
