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Counterpoint: Apple Expected to Capture 28% Share in Its First Year of Entering the Foldable Smartphone Market
13 hour ago /
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Author：小编
According to a research firm, Apple's first iPhone Fold is expected to capture a 28% market share of foldable smartphones in its debut year, ranking among the top three in the industry. It is projected that foldable smartphone shipments will grow by 20% in 2026, with OEMs focusing on book-type devices as a key strategy in the foldable market and continuing to increase investment. The firm predicts that due to cost pressures on components, OEMs will place greater emphasis on mid-to-high-end models. Driven by Apple's entry and technological maturity, foldable smartphones, which currently hold only a 1.6% market share, are gradually establishing their market position.
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