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On March 19, a report from Counterpoint Research, titled [Report Name, if available], highlighted that, propelled by factors including Apple's anticipated launch of foldable smartphones, a shift towards premium smartphone models, and heightened involvement from OEM manufacturers, the global shipments of foldable smartphones are expected to surge by 20% in 2026. The impending debut of Apple's inaugural foldable iPhone will usher in a fresh era of competition within the foldable smartphone market in 2026, with the competitive dynamics set to undergo swift transformations. Apple's foray into this segment will signify a pivotal juncture for market evolution. Counterpoint Research forecasts that Apple will command a 28% market share by 2026, thereby directly contesting Samsung's established leadership.
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