JD.com has recently introduced a cutting-edge AI-driven smart home renovation brand, 'JD Home Decoration,' marking its entry into the market through a self-operated business model. The brand is dedicated to revolutionizing home renovation standards. Xu Ran, a representative from JD Group, emphasized that the company aims to tackle the longstanding challenges faced by the home renovation industry by adopting standardized, transparent, and intelligent methodologies.

When it comes to product selection, JD Home Decoration boasts a team of over 500 professional procurement experts who directly source premium-quality products from 14 countries across the globe. In the construction phase, the brand has pioneered an industrialized delivery platform to guarantee both the quality and efficiency of the renovation work. During the design process, JoyAI teams up with renowned design masters and skilled designers to craft and produce innovative design solutions.

Furthermore, JD Home Decoration harnesses the power of large model technology to create new categories of integrated smart home products. This initiative fosters seamless interoperability among smart appliances from various brands. Looking ahead, the company envisions elevating the smart home entry point to a household hub, thereby constructing a holistic smart home ecosystem. JD Home Decoration is set to make a full-fledged entry into JD MALL, with ambitions to expand its presence to 30 cities by 2026. Additionally, the brand is opening up franchise opportunities in the renovation sector, aiming to achieve a remarkable GMV milestone of 30 billion within the next three years.