On March 11, PCMag reported that during Tuesday's earnings call, Syhsuan Hsu, the Co-CEO of ASUS, commented on Apple's latest move. He noted that Apple's decision to set the starting price of the MacBook Neo at $599 presents a notable challenge to the Windows PC sector. Traditionally, Apple's products have commanded premium prices, but this time, the company's foray into more affordable territory will compel the PC industry to adapt and respond accordingly.
