According to research conducted by Omdia, the volume of smartphone shipments in Southeast Asia is projected to reach 100 million units by 2025. This figure, while substantial, reflects a slight 1% decline compared to the previous year. Notably, Samsung is poised to reclaim its position as the market leader, with its shipments anticipated to grow by 5% year-on-year, totaling 17.9 million units. This growth will elevate Samsung's market share to a robust 18%.
