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Samsung is gearing up to establish strategic alliances with a wider array of AI companies, with the ambition of embedding multiple AI models into its smartphones, a move aimed at challenging Apple's dominant market stance. Roh Tae-moon, the President of Samsung Electronics, pointed out that modern consumers are gravitating towards utilizing a variety of AI services, rather than confining themselves to a solitary platform. Samsung's vision is to distinguish its Galaxy lineup in the competitive market by providing users with a broader spectrum of options. Notably, Samsung has already integrated the Perplexity search engine into its mobile OS and showcased a voice assistant that can summon a ride with no need for users to press a single button.
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