According to data released by Runto Technology, the sales volume in China’s smart glasses market hit 1.454 million units in 2025, marking a staggering 211% year-on-year increase. This robust growth was fueled by rising demand across all categories, including photography glasses, AR glasses, and audio glasses, which collectively expanded the market. Within this thriving market, Thunderbird Innovation distinguished itself by dominating the online AR glasses segment for four consecutive years and securing over 30% of the combined market share for AR and photography glasses. Looking ahead to 2026, smart glasses are set to be included in the national subsidy program for the first time, attracting major players like ByteDance and Samsung to enter the fray. Runto Technology forecasts that annual sales will surge past 3.2 million units, representing a 120% year-on-year rise, further intensifying competition within the industry.