On February 25, 2026, Counterpoint Research stated that after contracting in 2024, the global smartwatch market is set to experience growth in both volume and value in 2025, with shipment numbers increasing by 4% and ASP rising by 5%. The sub-$200 market saw a 9% decline in shipments, while the $200-$400 market surged by 48%. The top five brands are Apple, Huawei, Xiaomi, Samsung, and Imoo, with Huawei's shipments rising by 30% and Samsung's declining.
