Recently, a flurry of rumors has emerged online, suggesting that Meizu's mobile phone team could be on the brink of complete disbandment. The Meizu 23 series mobile phone project, initially slated for a mid-year release, has reportedly been put on hold. According to insiders at Xingji Meizu, the company is currently undergoing significant business restructuring, which includes the termination of its mobile phone operations and subsequent layoffs. In contrast, the Flyme Auto in-car system business is set to operate independently and will seamlessly integrate into Geely's broader strategy for intelligent vehicles.

A comprehensive personnel optimization plan is scheduled to kick off in March. Affected employees will receive N+1 compensation packages, and some will have the opportunity to transition to other roles within the company. Employees who hold shares are actively engaged in discussions with the human resources department regarding the handling of their equity.

While the Meizu brand will persist, its business operations will now be overseen by a Geely subsidiary. Since its acquisition by Geely, Meizu's development trajectory has been shrouded in uncertainty. Its mobile phone market share has been steadily declining, and its reputation has taken a hit. The in-car system business, which currently exclusively serves Geely, has yet to demonstrate clear commercialization prospects. This series of developments has left long-time Meizu users feeling disheartened and uncertain about the brand's future.