Apple is gearing up to unveil a novel application, dubbed 'Sales Coach,' tailored for the iPhone and iPad platforms on February 23 (local time), superseding the current internal tool, SEED. Specifically crafted for the staff at Apple Stores and authorized resellers, this app serves as a conduit for sales training and a repository of product knowledge resources. In contrast to SEED, 'Sales Coach' embraces a cutting-edge Liquid Glass design language and is poised to integrate an AI chatbot feature in its forthcoming iterations. Employees can pose queries related to product knowledge within the 'Ask' tab, though the specific model underpinning the chatbot remains unconfirmed. Beyond that, 'Sales Coach' also boasts a web-based iteration, which remains exclusive to internal users. Moreover, Apple's consumer-centric Apple Support app is set to incrementally incorporate analogous public chatbot functionalities.